NO:811236,The top of the high-end fragrance world, Brutalism never disappoints At the end of 2011, founder Amber bought flowers and arranged them for friends due to the temporary absence of her florist. When asked about the style of flower arrangement, she laughed and called 'Fauvism', and the brand name came from this. The brand initially appeared in the circle through Weibo's 'story flower ordering' model, where customers told emotional stories in private messages, and the brand was decided accordingly. Making exclusive bouquets and sharing stories, this unique emotional marketing allowed The Beast to gain 180,000 Weibo fans in just one year. From a single floral brand, it has gradually expanded into an artistic lifestyle brand covering fragrance, home furnishings, and beauty. It has also become a floral partner of Hermès and Kering Group’s luxury brands. It was immediately hailed as the pioneer of China's high-end brand O2O by the British 'Wallpaper' magazine. It is a high-end fragrance brand with a market share of more than 3.5% on Taobao Tmall platform, far exceeding similar competing products! At the same time, it has also contracted wedding floral arrangements for half of the entertainment industry, including Gao Yuanyuan and Angelababy, collaborated with top celebrities such as Yi Yang Qianxi and Hu Ge for endorsements, and launched co-branded models with international IPs such as Prada and Disney. Brutalism is also one of the earliest brands in China to combine natural crystals with aromatherapy. The design of the crystal scented cup is inspired by the implementation of the brand concept of 'fusion of nature and art'. The brand found that the porous structure of natural crystals can absorb and slowly release the aroma of essential oils, and the natural form of each crystal has both ornamental value and ornamental value, so it created The crystal scent cup product was launched. The initially launched crystal aromatherapy series focused on the safety and ritual of 'fireless fragrance diffusion'. Subsequently, it iterated on the scent cup style with glacier pattern glass body + embossed decoration, with different natural crystals (white crystal, pink crystal, etc.) and customized fragrances, becoming the iconic product of the brand's fragrance line! ! ! , Car Aromatherapy. Home Fragrance. Candles, Hermes, Loro Piana, Prada19860909高端香氛界的顶流,野兽派从来不会让人失望 2011年底,创始人Amber因花艺师临时缺席,自己买花插花送给朋友,被问及插花流派时笑称“野兽派”,品牌名由此而来.品牌最初以微博“故事订花”模式出圈,顾客私信讲述情感故事,品牌据此定制专属花束并分享故事,这种独特的情感营销让野兽派仅1年就收获18万微博粉丝.从单一花艺品牌,逐渐拓展为涵盖香氛、家居、美妆的艺术生活品牌,还成为爱马仕、开云集团旗下奢侈品牌的花艺合作伙伴. 随即被英国《Wallpaper》杂志誉为中国高端品牌O2O的先行者,是淘宝天猫平台市占率超3.5的高端香氛品牌,远超同类竞品!同时也承包了高圆圆、Angelababy等半个娱乐圈的婚礼花艺,与易烊千玺、胡歌等顶流明星合作代言,还和Prada、迪士尼等国际IP推出联名款. 野兽派也是国内较早将天然晶石与香薰结合的品牌,晶石闻香杯的设计灵感源于对“自然与艺术融合”的品牌理念践行.品牌发现天然晶石的多孔结构能吸附并缓释精油香气,且每块晶石的自然形态兼具观赏价值,便打造出晶石闻香杯产品.最初推出的晶石香薰系列聚焦“无火扩香”的安全与仪式感,后续迭代出冰川纹玻璃杯身+浮雕装饰的闻香杯款式,搭配不同天然晶石(白水晶、粉水晶等)与定制香调,成为品牌香氛线的标志性产品!!!,车载香薰.居家香氛.蜡烛,hermes,loro piana,prada,accessory